People say attention spans are shorter than ever.
Sure, the internet hasn’t helped.
But here’s why they’re wrong.
There is one thing we can’t live without.
That’s right we want to be entertained.
We’ll do anything to avoid problem.
Don’t believe me. Then watch people walking around with their faces being sucked into their phones.
I rest my case.
The implication for you is your marketing must be interesting.
In fact, it has to be so interesting it doesn’t seem like marketing.
Liquid Death gets it.
Mr Beast gets it.
Even Donald Trump (love him or hate him) gets it.
It’s far too easy for someone to switch away from you to something more interesting.
The war for attention is fierce.
But the key to winning it is to make your marketing entertaining.
It starts with understanding the daily life of your customer.
Their hopes, dreams, desires, and frustrations.
If you can understand their day, you develop empathy.
Once you have empathy the marketing you create changes dramatically.
But it takes work.
And that’s why almost no one does it.
But there’s one group that does.
Industry leaders.
All the brands that are top if mind have done something to grab and keep your attention.
Something to stand out.
You can be the one to do that in your industry.
Or you can keep doing what you’re doing and hope for better results.
Which approach is going to work better for you?