Here’s something you know but usually forget.
Your potential clients are really busy.
They have a lot going on.
They have a lot of people wanting their attention.
What they want you to is…
They don’t want waffle.
They want what’s in this for me.
They want in straight away.
They won’t take the time to work it out.
Oh, and they don’t care about you.
You know that but sometimes you forget and think that’s interesting.
It isn’t.
It’s all about them.
Make your point.
Make sure it’s important.
Make sure it’s timely.
Then they can decide if they want to take the next step.