If I start waffling now, I’ll lose you.
If I keep going, you’re gone and you aren’t coming back.
You want me to get to the point.
The essence of what I’m saying.
The essence of what I can do for you.
Guess what your clients want that too.
That’s why you need a marketing distillery.
But not a physical distillery like you’d use to make whiskey.
A human distillery.
You.
See it’s you that gathers all the pieces.
It’s you that processes them.
It’s you that has to come up with the ideas that will shake your market.
And if it’s not you it must be someone who can do that for you.
You must get the very essence of what you must say to make someone take action.
You can’t cheat.
AI can’t do it for you.
It’s a human process.
But at the end comes marketing that will change the fortune of your business.
And in some cases, marketing that changes the world (think election campaigns).
Get distilling.