It’s a world of perfection.
At least everyone pretends it is.
Manicured influencers.
Social media posts about how amazing your life is.
But…
Most people know it’s all B.S.
You’ve heard of too good to be true right?
So has everyone else.
So if you pretend your perfect in your marketing people discount it.
A far better approach is radical honesty.
What’s true about what you do?
What’s true about your industry?
Be the one that tells the truth.
In an interesting way.
Even M&M’s built on melts in your mouth, not your hand. A simple truth.
Nike’s Just Do It also a simple truth.
So dig in and find all the truths in your industry.
And then make that the focus of your marketing.
Don’t be surprised if you dominate your industry by doing so.