You have so much to offer. Right?
Sure.
But if you just blurt all that out you confuse people.
And confused people don’t take action.
Confused people don’t buy.
If you want people to take action you need to offer them one clear path.
One path to get what they want.
You can help them get it.
Then ask them to take the first step.
Only the first step.
Get rid of everything that distracts from getting them to take that first step.
Nowhere is this problem more obvious than on your website.
Too many things competing for attention.
Less is more.
The simpler and easier you make it, the more people respond.
It takes courage to reduce marketing clutter and offer one clear path.
But then courage is required if you want results from your marketing.
The alternative is keep doing what you’re doing and lose a ton of customers.
Seems to me like less is more is the way to go.
If you’ve read this far you probably agree.
Now go act on it.
Right now, or you’ll forget.