You may not realise but customers notice.
Every word you use.
What you say in your ads.
What you say in your emails.
What you on social media.
How you speak when you talk with them.
You can do what nearly everyone else does and speak bland corportese.
Or you can speak human.
A bit of charm.
Talk like you’re talking to a good friend.
Ultimately you want to attract and keep customers as long as you can.
You want a relationship that lasts a long time.
That is good for you both.
And that comes from your words.
The more charm you add the better.
The more human you are the better.
Your words matter.
Get them right and there’s no stopping you.