No matter your industry potential customers need a great answer to this question.
Or they won’t buy.
Why should I buy from you?
In fact, it’s just one of the three big questions behind every sale.
Why buy at all?
Why buy from you?
Why buy right now?
But today let’s look at why you.
What are the reasons someone should buy from you over anyone else?
Write every single thing down.
Yes, even the smallest reason.
Then walk around your company and ask people who work there.
Write their answers down too.
Then wait a few days.
Come back to your list.
Did you miss anything?
Add it.
Now the important part.
How many of those can your competitors claim too?
You can’t use any of those as is.
You either need to disregard them OR make your version more compelling and specific.
If you don’t have anything left you’ve got work to do.
But remember the reason doesn’t have to just be a benefit of your product.
It could be the way you sell it.
It could be the way you present it.
It could be the brand you build (Liquid Death sells a lot of water based on fun marketing alone).
Once you have your ‘reason why’ you then to test it in the market.
You want to be the only with X.
But you need real customers to tell you that X is enough to get them buy from you over anyone else.
Now a bonus tip.
The most powerful reason to choose you is because you get them what they want faster than anyone else.
Really think about that.
No one buys your thing.
They buy what your thing does for them.
If they could get that without buying your thing they would.
2025 is going to continue the trend of undifferentiated companies going under.
Do this and you make sure you won’t be one of them.