Persuasion tip: Nothing bonds you more strongly with someone than a common enemy.
It doesn’t have to be a person as that can be risky to do.
It can be an idea. For example Big Pharma, Big Government etc.
It could be the status quo.
It could be following the same path as everyone else.
There is a ‘common enemy’ you share with your clients. Find it, and you’re on your way to creating insanely powerful marketing.
Nothing is more fun than doing this process for your business and industry. If you need help let me know and we’ll jump on a call and find yours.