It takes a huge effort to get someone over the line to buy your thing.
There’s a lot of perceived risk around making a bad choice.
It can leave someone feeling a bit like…
The last thing you want is someone doubting their choice.
You want them to feel as though they made the right choice.
So how do you do this?
Wait for it, because it’s so hard ????
You thank them for buying from you.
Sincerely.
Not an invoice for the purchase.
A genuine thank you and reinforcement that they made a good decision.
If it’s a big purchase call them.
If it’s a small one email, text or real letter is a smart move.
Hardly anyone does it because they’re lazy.
But if you immediately reinforce the feeling they made a smart decision, you’re a step closer to having a new client for life.