Your customers are smart.
Your customers have seen all the marketing fluff before.
They’re trained to ignore it.
They have to.
We’re drowning in marketing every day.
A non-stop bombardment of B.S.
Stuff you care about, and they don’t.
Social media is a prime example.
It’s all about how amazing you are.
Newsflash, no one cares.
They really don’t.
Customers care about themselves (shock horror).
They want to know what you can do for them.
They want their problems solved fast.
They want their desires fulfilled fast.
They want it and they want it now.
You have to say things to them that are interesting to them.
When you start speaking their language.
They start giving you money.