We like people like us.
We buy from people we like.
That’s a huge clue for how to create powerful marketing.
You need to find a common enemy you share with your clients.
Or a common aim/purpose.
That creates something you can bond over.
Just like you do with your friends.
Maybe you love the same music.
Maybe you love travel.
Maybe you are passionate about a certain politician or famous person.
It helps create a bond.
A bond that is very hard to break.
A bond that can cause you to do all sorts of things to remain consistent with your beliefs.
So, what is something you and your clients can bond over?
A shared enemy is always a good one.
Doesn’t need to be a person.
It just needs to be something they feel strong emotion about.
It’s so powerful it sways elections.
It’s so powerful it can build fortunes for smart businesspeople.
That’s you right?