copywriting tips

Be honest you have flaws. I know you don't want anyone to know. But I'm here to tell you the flaws actually make you more attractive. Let me explain. Everyone in your market is pretending their product or service is amazing. That is has absolutely no flaws. You know...

Read these names below and tell me what they all have in common. The 4 hour workweek. Start with why The Atkins diet Atomic habits The four agreements The 10x rule Have you spotted it? Of course you have. They are all made up names. Made up names that allow the...

Marketers complicate everything. They want to confuse you so you have to engage them to do it for you. But here's a secret. Most of them a full of s..t. They don't understand people. Therefore they can't understand marketing. Marketing is psychology in action. Getting...

Your ideal clients are in a trance. In their own world. They have their own version of La Cucaracha playing over and over. If you don't break this trance you'll never get them as a client. You need to hit them with a hammer (metaphorically). Wake them up out of their...

If you're the same as everyone else the sale is lost. I can assure you that you may not think you are, but in the eyes of potential clients, you are. You have to find a way to present your offer as new in some way. People have tried products and services like yours...

Marketers are afraid. Afraid of offending someone. Afraid of standing out. Weird given that's the job of marketing, standing out. The best marketers and the dominant players in any industry do this instead. Now I hate the term truth bombs but it illustrates my point....

Fact is we all do. We are metaphorically looking for somewhere to plug our umbilical cord in. We crave validation and mistakenly think it comes from outside ourselves. But as marketers, knowing this transforms the power of our marketing. It makes clients deeply feel...

You're just another X. X being whatever you do. I know you don't think so. But to potential clients you are. You're just another banana. But no one wants another banana. So you need to create a powerful pattern interrupt. Something that makes you stand out from all...

If you do all the work of selling then you can actually lose the sale. Here's why. The client isn't involved. They're a passive receiver of your marketing. Passive is the opposite of what's need to make sales. You need active. There's a proven way to do that. It's...