copywriting tips

Here's what your ads look like right now. But it's not your fault. You're doing the best you can. You're trying to keep it safe and professional. But what you can't see is everyone else is also doing that. This creates white noise. In a sea of white noise from all...

Marketing is loaded with assumptions. Trouble with assumptions is they kill your response rate. Why? It's because you don't create marketing for the real world. Sure, it looks and sounds good on paper or in your office. But what happens when you put it in the wild?...

First the hard sell. Then comes the emotional manipulation. Out comes the contract. And before you know it, you've engaged another marketing agency. But this time it will be different won't it? I hope so. But experience says no. Here's why. You're another number to...

Have you ever tried to do business with your company? It can be an eye-opening exercise. Better still get someone who doesn't know you to try and do business with you. Watch what happens. You will find obstacles that you don't know are there. The easiest place is to...

You're an expert on your industry. You know the good, the bad and the ugly. Your clients don't so they need your help. A bit of attitude. A bit of genuine honesty goes a long way to building trust. More so because almost no one does it. It's good to have a bold point...

I'll get back to you on that. No, you won't. You'll forget. You'll get busy. You'll buy from someone else later. We can't wait till later for someone to make a buying decision. We have to give them compelling reasons to act now. Sure, if you need lifesaving surgery...

Bland. Boring. Ignorable. That's the state of modern marketing. Why? Well because people are scared of offending someone. But you know what? Someone will always hate what you do. Once you know that it's freeing. Because if your marketing is to have a chance it needs...

We're not as rational as we think we are. Rationality is an after the fact justification for what we do. Our brains are fascinating, but they don't always give us the true picture. The reality is we are ruled by emotion. Very little of what we do is carefully...

What's this button do? We're curious to know. We're just plain curious about all sorts of things. Especially anything we're passionate about or any problems we have. Curiosity is powerful. Curiosity gets people to click. But, and it's a big but, you mustn't disappoint...