copywriting tips

I'll get back to you on that. No, you won't. You'll forget. You'll get busy. You'll buy from someone else later. We can't wait till later for someone to make a buying decision. We have to give them compelling reasons to act now. Sure, if you need lifesaving surgery...

Bland. Boring. Ignorable. That's the state of modern marketing. Why? Well because people are scared of offending someone. But you know what? Someone will always hate what you do. Once you know that it's freeing. Because if your marketing is to have a chance it needs...

We're not as rational as we think we are. Rationality is an after the fact justification for what we do. Our brains are fascinating, but they don't always give us the true picture. The reality is we are ruled by emotion. Very little of what we do is carefully...

What's this button do? We're curious to know. We're just plain curious about all sorts of things. Especially anything we're passionate about or any problems we have. Curiosity is powerful. Curiosity gets people to click. But, and it's a big but, you mustn't disappoint...

Have I lost the plot? Bear with me. I'm not saying sell cheap things. I am saying make your thing appear to be cheap. See people are very subjective when they look at your price. They can often view you as expensive because they don't see the value they're getting....

It's not a pretty logo. It's not a cool visual. It's not just a tagline. Branding is much more than that. The modern word Brand is derived from the word “Brandr”, a word from Ancient Norse meaning “to burn”. It gained popularity as the term to describe the indelible...

Note I chose crisis deliberately. But this isn't a new problem. But it is the cause of most marketing failure. Do you know what it is? It's saying too much. It's tempting to want to communicate all the wonderful things you offer. But what happens when you do is this....

You can't ignore it. It's hardwired into your DNA. It's linked to your survival. What am I talking about? Status baby. How you compare to the rest of the herd. Whether we acknowledge it, or not, it drives most of what we do. Why we choose the house we do. Why we...

Hardly anyone wants to use their brain. It's easier to delegate to someone or something (AI) else. But your brain is designed to be used. It's immaculately designed to do amazing things, like keep you alive. It's the original supercomputer and can so things...