copywriting tips

Propaganda is all about spreading ideas to influence people. These ideas could be to buy something, believe in something, or even support a cause. Propaganda uses a wide variety of techniques to make sure people remember the message and act on it. Here are 8 popular...

It's a world of perfection. At least everyone pretends it is. Manicured influencers. Social media posts about how amazing your life is. But... Most people know it's all B.S. You've heard of too good to be true right? So has everyone else. So if you pretend your...

It's incredibly hard to get someone to do something. Even if they want it. Even if they have a problem. It's hard to get out of the status quo. Status quo is familiar and comfortable enough for most people. As marketers, our job is to break someone out of it. The only...

Open your LinkedIn feed. I have something to share that's been bugging for me most of my adult life. Why do B2B marketers run ads that are utterly boring? Here's why I think it happens. You don't know any better. No one ever told that all business is human to human,...

If you've ever clicked because of headline. If you're ever read something because of the headline. Then you know what it is. It's an interesting idea. The headline hints at an idea that either interests you or doesn't. If it does you read on. If it doesn't you go on...

This famous tagline was created in 1957. 'Have a Break. Have a Kit Kat' And it's still running. Why? It sticks. That's why. It's also a great idea. Associating a break with a Kit Kat. Actually slightly evil. But respect to the creator. Great marketing ideas stick....

I know it's scary to run marketing that is bold. But what's scarier is being ignored. And that's what you get when you run boring marketing. People tune out. I've heard this before. That's if they even noticed it to begin with. People think boring is safe. But having...

You can have the most creative ads, the best copy, and the most sophisticated targeting—but none of it matters if your offer doesn’t make people stop in their tracks. Think about it... In a world flooded with noise and choices, the real secret to marketing success...

You ask too much, too soon. It's OK no one probably told that doesn't work. But if you think about, you know it instinctively. It's just that when you start marketing you forget. Making a sale can be a slow process. It requires trust. It requires you to build a bond....