copywriting tips

This famous quote attributed to John Wannamaker is wrong. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” It's way more than half. Dave Trott says 89% of advertising isn't noticed or remembered. In simple terms 89 cents in...

No matter your industry potential customers need a great answer to this question. Or they won't buy. Why should I buy from you? In fact, it's just one of the three big questions behind every sale. Why buy at all? Why buy from you? Why buy right now? But today let's...

Your customers are smart. Your customers have seen all the marketing fluff before. They're trained to ignore it. They have to. We're drowning in marketing every day. A non-stop bombardment of B.S. Stuff you care about, and they don't. Social media is a prime example....

I’m in your feed today to make you a weird offer you’ll at least remember – and hopefully might consider accepting. I’m a Marketer / Copywriter/ Purveyor of Awful Dad Jokes. I think I can come up with a range of ideas to help you make your marketing stand out and get...

It’s Will from Cash Copy in this cheat sheet I share the greatest copywriting wisdom I've learned. It’s taken me over 30 years to study all the material and distil it down. You’re lucky because you just saved yourself 30 years. 🎉 Apply any tip and to make your copy...

An exciting time is approaching. ECommerce businesses crawl over each other to discount their wares and get you to buy. It's great for customers as you can save on things you'd otherwise pay more for. But for the sellers it's more like this. I'll put aside the obvious...

We are emotional beings having a rational delusion. Welcome to Psychology 101. Whether we acknowledge it or not we are ruled by emotions. But we explain why we do things rationally. It's just the way we're wired. What is concerning is that many people in business...

People say attention spans are shorter than ever. Sure, the internet hasn't helped. But here's why they're wrong. There is one thing we can't live without. That's right we want to be entertained. We'll do anything to avoid problem. Don't believe me. Then watch people...

Your first marketing idea is rarely your best idea. You think it is though. And fair enough you came up with it right? Wrong. You need to come up with lots of marketing ideas. If you want one great one, come up with 50 ideas. Or 100. The deeper you go, the more gold...