copywriting tips

You have so much to offer. Right? Sure. But if you just blurt all that out you confuse people. And confused people don't take action. Confused people don't buy. If you want people to take action you need to offer them one clear path. One path to get what they want....

You may not realise but customers notice. Every word you use. What you say in your ads. What you say in your emails. What you on social media. How you speak when you talk with them. You can do what nearly everyone else does and speak bland corportese. Or you can speak...

I need you to answer this question before you read on. Do you want to be the dominant marketer in your industry? If you said yes, keep reading. If you said no, why are you in business? Customers need a reason to choose you over everyone else. Something that matters to...

You're confusing people. And confused people don't buy. How do I know? Because I look at ads, websites, social posts all day every day. Hardly any of them are clear. Hardly any say something a potential client cares about. Hardly any say clearly this is what I can do...

There's one reason why most marketing formulas suck. It's people. People don't naturally fit into a formula. And marketing is always about people. But I get they can help you think. So, here's one that has stood the test of time and always will remain relevant. The...

Most messages fall on deaf ears. Why? It's because the person creating the message hasn't thought it through. Specifically, they haven't considered: Who they are aiming at. What they need to say. How they should say it. The battle for attention is fierce. If you want...

So, I was watching the football last night and an ad came on for private health insurance. Nothing new in that. Except they made a massive and common mistake. I won't name the guilty. But the positioning for their insurance is cheap health insurance. So, what do they...

Here's a few random lines from ads for decent size companies. "A CRM made for the way people sell today." "AI for Print on Demand." "See yourself expanding your business with up to 55 days to pay for purchases*." "With the Mini MBA you can advance your career in brand...

There's only one way to judge your marketing. Can you guess what it is? If you said response you're right. Bonus points if you said people rushing to give you money. After all a business isn't a charity. You market to get customers. You market to build your business....