by admin | Jan 25, 2024 | Copywriting Tips
Your job in business is to sell stuff at a profit. If you don’t like that then get out of business. Yes, it means manipulating people to buy what you sell. But that’s a good thing. Let me explain why. If you sell a product or service that genuinely gives...
by admin | Jan 18, 2024 | Copywriting Tips
Deep down you already know this. But here’s what a study from Columbia Business School had to say. “Those who are insecure ‘dress up’ their words, believing it will make them appear smarter or cause others to take them more seriously.” – Adam Galinsky...
by admin | Jan 11, 2024 | Copywriting Tips
Dumb. Dumb. Dumb. That’s where marketing is today and it’s getting worse by the second. Data-driven marketing. AI. Automation. They all sound great. In theory they make life easier. But it’s a false easy. Because easy doesn’t always mean...
by admin | Jan 4, 2024 | Copywriting Tips
You may have a boring product. You may have a boring service. But that doesn’t mean your marketing has to be boring. I think you’d agree water is a pretty boring product. We all need but no one gets excited about it. So if you were going to enter the...
by admin | Dec 21, 2023 | Copywriting Tips
I know it’s not. In marketing timing is everything. As I write it’s 3 days before Christmas. Most people have mentally checked out. They’re thinking about Christmas. Or at least a few days off. If you have anything other than Christmas to sell forget...
by admin | Dec 14, 2023 | Copywriting Tips
Frankly most marketing deserves the middle finger. As a consumer of it, you know that’s true. Because marketing is universally terrible. But why? I’ll probably write a book on why but for now understand this. You’re interrupting their day. They...
