by admin | Apr 18, 2024 | Copywriting Tips
Bland. Boring. Ignorable. That’s the state of modern marketing. Why? Well because people are scared of offending someone. But you know what? Someone will always hate what you do. Once you know that it’s freeing. Because if your marketing is to have a...
by admin | Apr 12, 2024 | Copywriting Tips
We’re not as rational as we think we are. Rationality is an after the fact justification for what we do. Our brains are fascinating, but they don’t always give us the true picture. The reality is we are ruled by emotion. Very little of what we do is...
by admin | Apr 4, 2024 | Copywriting Tips
What’s this button do? We’re curious to know. We’re just plain curious about all sorts of things. Especially anything we’re passionate about or any problems we have. Curiosity is powerful. Curiosity gets people to click. But, and it’s a...
by admin | Mar 28, 2024 | Copywriting Tips
Have I lost the plot? Bear with me. I’m not saying sell cheap things. I am saying make your thing appear to be cheap. See people are very subjective when they look at your price. They can often view you as expensive because they don’t see the value...
by admin | Mar 21, 2024 | Copywriting Tips
It’s not a pretty logo. It’s not a cool visual. It’s not just a tagline. Branding is much more than that. The modern word Brand is derived from the word “Brandr”, a word from Ancient Norse meaning “to burn”. It gained popularity as the term to...
by admin | Mar 14, 2024 | Copywriting Tips
Note I chose crisis deliberately. But this isn’t a new problem. But it is the cause of most marketing failure. Do you know what it is? It’s saying too much. It’s tempting to want to communicate all the wonderful things you offer. But what happens...
