by admin | Jul 12, 2024 | Copywriting Tips
It takes a huge effort to get someone over the line to buy your thing. There’s a lot of perceived risk around making a bad choice. It can leave someone feeling a bit like… The last thing you want is someone doubting their choice. You want them to feel as...
by admin | Jul 4, 2024 | Copywriting Tips
Legendary copywriter Gary Halbert said this when asked what advantage he wanted for his fictitious hamburger stand. The only advantage I want is a starving crowd. After all you can’t sell food to people who aren’t hungry. Nor can you sell what you’ve...
by admin | Jun 27, 2024 | Copywriting Tips
If your sales are lower than what you want it’s probably because your offer sucks. I make no apologies for being harsh. I’ve looked at thousands of markets and a great offer is like a unicorn, rarely seen. If you don’t have a great offer people just...
by admin | Jun 20, 2024 | Copywriting Tips
Here’s something you know but usually forget. Your potential clients are really busy. They have a lot going on. They have a lot of people wanting their attention. What they want you to is… They don’t want waffle. They want what’s in this for...
by admin | Jun 13, 2024 | Copywriting Tips
In the obsession with technology and data we’ve forgotten the one marketing goal that matters. I’ll share what it is in a moment but here’s a hint. The goal is to get a response. But not just any response. Aim for astonishment. Your aim is to...
by admin | Jun 6, 2024 | Copywriting Tips
This is how interested potential clients in your rambling marketing message. Not very. You know why? Because they have lives to live. Demands on their time. Big problems to solve. All sorts of things going on and your marketing message is just an interruption. So at...
