+61 414 799 515 will@cashcopy.com.au
The Magic Marketing Pil

The Magic Marketing Pil

Is there one pill that can fix all your marketing problems? I want to say yes. But you know the truth is no. There is however something that comes close. It’s saying less. In fact, any piece of marketing should contain just one main idea. This means your ads....
Never Assume

Never Assume

I learnt this at school and never forgot it. When you assume you make an ass out of u and me. It’s just as true in business and marketing. So many times a piece of marketing and the assumptions are obvious. And very often wrong. Have a look at this shopping...
Shooting Blanks?

Shooting Blanks?

Most marketing misses the mark. Often because the marketer doesn’t know what the mark even is. It’s because you fail to say something interesting, to someone who is potentially interested. The worst offenders are. Billboard ads. In shopping centre ads....
Always Sell This

Always Sell This

You can go broke selling a nice to have product, many have. Instead you want to sell pain relief. People act on a problem faster. And they often pay more. We will do anything to avoid pain. The greater the pain, the greater the motivation to find a solution. This...
The Question Every Business Asks The Wrong Way

The Question Every Business Asks The Wrong Way

Here’s a question every business asks. How do we increase sales? But there’s something fundamentally wrong with that question. It’s focused on you. But it’s customers who give you money. So, it must be focused on them. A better question to ask...