Businesses are obsessed with chasing new clients.
And I understand it.
But often it comes at the expense of ignoring all the upside you already have.
So, I always advise maximise before you multiply.
Most businesses have a plan that is incomplete.
You already have a ton of opportunity in front of you.
Here’s things to consider.
Have you maximised the leads and sales you get from your website?
Have you maximised how much a client spends with you each time?
Have you maximised the number of referrals each existing client gives you?
Have you maximised the return on all your ads?
Have you followed up every lead enough times?
Have you maximised how much you charge?
I think you get the idea.
Keep asking yourself over and over.
Have I maximised this area?
Only when you have, do you then start chasing new clients.
And when you do, they will be more valuable because you have maximised every part of your business.
Maximise then multiply.
Live by it.
Grow by it.