by admin | May 2, 2024 | Copywriting Tips
You’re an expert on your industry. You know the good, the bad and the ugly. Your clients don’t so they need your help. A bit of attitude. A bit of genuine honesty goes a long way to building trust. More so because almost no one does it. It’s good to...
by admin | Apr 25, 2024 | Copywriting Tips
I’ll get back to you on that. No, you won’t. You’ll forget. You’ll get busy. You’ll buy from someone else later. We can’t wait till later for someone to make a buying decision. We have to give them compelling reasons to act now....
by admin | Apr 18, 2024 | Copywriting Tips
Bland. Boring. Ignorable. That’s the state of modern marketing. Why? Well because people are scared of offending someone. But you know what? Someone will always hate what you do. Once you know that it’s freeing. Because if your marketing is to have a...
by admin | Apr 12, 2024 | Copywriting Tips
We’re not as rational as we think we are. Rationality is an after the fact justification for what we do. Our brains are fascinating, but they don’t always give us the true picture. The reality is we are ruled by emotion. Very little of what we do is...
by admin | Apr 4, 2024 | Copywriting Tips
What’s this button do? We’re curious to know. We’re just plain curious about all sorts of things. Especially anything we’re passionate about or any problems we have. Curiosity is powerful. Curiosity gets people to click. But, and it’s a...
