by admin | Aug 29, 2024 | Copywriting Tips
You can have the most creative ads, the best copy, and the most sophisticated targeting—but none of it matters if your offer doesn’t make people stop in their tracks. Think about it… In a world flooded with noise and choices, the real secret to marketing success...
by admin | Aug 22, 2024 | Copywriting Tips
You ask too much, too soon. It’s OK no one probably told that doesn’t work. But if you think about, you know it instinctively. It’s just that when you start marketing you forget. Making a sale can be a slow process. It requires trust. It requires you...
by admin | Aug 15, 2024 | Copywriting Tips
We like people like us. We buy from people we like. That’s a huge clue for how to create powerful marketing. You need to find a common enemy you share with your clients. Or a common aim/purpose. That creates something you can bond over. Just like you do with...
by admin | Aug 8, 2024 | Copywriting Tips
We coast along in a waking trance. This is bad news for marketers because you need to get attention before you can get a client. So you have to break the trance. Do something they don’t expect. It might be a bold claim. It might be humour. It might be brutal and...
by admin | Jul 18, 2024 | Copywriting Tips
If I start waffling now, I’ll lose you. If I keep going, you’re gone and you aren’t coming back. You want me to get to the point. The essence of what I’m saying. The essence of what I can do for you. Guess what your clients want that too....
