by admin | Dec 7, 2023 | Copywriting Tips
We’re addicted to smooth seas. It’s nice to sail on them. But when you market like that something happens…actually nothing happens. You can’t bore people into buying, though many businesses try. The smart ones know you don’t stand out...
by admin | Nov 30, 2023 | Copywriting Tips
Words are tools. People’s brains are the canvas we paint on. Or more accurately they paint on. We just supply the raw material, and their brain does the rest. As the saying goes a picture is worth a thousand words. Well, that’s somewhat true. Visuals are...
by admin | Nov 23, 2023 | Copywriting Tips
Here’s what I know. You know all there is to know about your products and services. You know all there is to know about your industry. You know all the jargon. But this creates a massive problem because… When you sit down to create your marketing you do it...
by admin | Nov 16, 2023 | Copywriting Tips
Strange sounding word. Powerful implication for marketers. It’s the love of new things. We pretty much all have it. Our brains are wired for novelty. Have you ever bought something and been totally in love it and then a short time later you wanted something...
by admin | Nov 9, 2023 | Copywriting Tips
When we tell someone what to do this happens. They don’t do it. Any parent knows this. It’s called reactance. We react against the loss of freedom instinctively. Which means your influence is gone and you lose the person. In our case a potential client. So...
