by admin | Feb 22, 2024 | Copywriting Tips
Imagine a million people just offered to wear t-shirts promoting your brand. What goes on it? You’ve only got up to 6 words. It needs to memorable. It needs to say something compelling. It needs to get someone to say, tell me more. Can you do it? That’s...
by admin | Feb 15, 2024 | Copywriting Tips
Most ads fail. There’s the famous quote. I know half my ad dollars are wasted, I just don’t know which half. I’m here to tell you it’s WAY more than half. But why do ads fail? There are many reasons. But the main one is this. You don’t...
by admin | Feb 8, 2024 | Copywriting Tips
It’s time to end the obsession with ideal client profiles. Why? Because they’re just words on paper. There’s no such thing as group that matches it. There may be people a bit like it. But ultimately business is about solving problems at a profit. So...
by admin | Feb 1, 2024 | Copywriting Tips
Asking this question instantly improves your marketing. Something weird happens when we sit down to create our marketing. We get all stiff and formal. We feel the need to impress. We decide to be overly creative. But when a potential client sees what you’ve...
by admin | Jan 25, 2024 | Copywriting Tips
Your job in business is to sell stuff at a profit. If you don’t like that then get out of business. Yes, it means manipulating people to buy what you sell. But that’s a good thing. Let me explain why. If you sell a product or service that genuinely gives...
