by admin | Dec 20, 2024 | Copywriting Tips
This famous quote attributed to John Wannamaker is wrong. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” It’s way more than half. Dave Trott says 89% of advertising isn’t noticed or remembered. In simple terms 89...
by admin | Dec 12, 2024 | Copywriting Tips
No matter your industry potential customers need a great answer to this question. Or they won’t buy. Why should I buy from you? In fact, it’s just one of the three big questions behind every sale. Why buy at all? Why buy from you? Why buy right now? But...
by admin | Dec 5, 2024 | Copywriting Tips
Your customers are smart. Your customers have seen all the marketing fluff before. They’re trained to ignore it. They have to. We’re drowning in marketing every day. A non-stop bombardment of B.S. Stuff you care about, and they don’t. Social media is...
by admin | Nov 28, 2024 | Copywriting Tips
I’m in your feed today to make you a weird offer you’ll at least remember – and hopefully might consider accepting. I’m a Marketer / Copywriter/ Purveyor of Awful Dad Jokes. I think I can come up with a range of ideas to help you make your marketing stand out and get...
by admin | Nov 21, 2024 | Copywriting Tips
It’s Will from Cash Copy in this cheat sheet I share the greatest copywriting wisdom I’ve learned. It’s taken me over 30 years to study all the material and distil it down. You’re lucky because you just saved yourself 30 years. 🎉 Apply any tip and to make your...
