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Every Word Matters

Every Word Matters

You may not realise but customers notice. Every word you use. What you say in your ads. What you say in your emails. What you on social media. How you speak when you talk with them. You can do what nearly everyone else does and speak bland corportese. Or you can speak...
How To Be The One Customers Choose

How To Be The One Customers Choose

I need you to answer this question before you read on. Do you want to be the dominant marketer in your industry? If you said yes, keep reading. If you said no, why are you in business? Customers need a reason to choose you over everyone else. Something that matters to...
Confusion Is Costing You Sales

Confusion Is Costing You Sales

You’re confusing people. And confused people don’t buy. How do I know? Because I look at ads, websites, social posts all day every day. Hardly any of them are clear. Hardly any say something a potential client cares about. Hardly any say clearly this is...
Who? What? How?

Who? What? How?

Most messages fall on deaf ears. Why? It’s because the person creating the message hasn’t thought it through. Specifically, they haven’t considered: Who they are aiming at. What they need to say. How they should say it. The battle for attention is...