There’s one reason why most marketing formulas suck.
It’s people.
People don’t naturally fit into a formula. And marketing is always about people.
But I get they can help you think.
So, here’s one that has stood the test of time and always will remain relevant.
The AIDA Copywriting Formula
AIDA is a proven formula for writing persuasive copy. It stands for:
A – Attention: Grab the reader’s attention with something relevant and compelling.
I – Interest: Keep them engaged by highlighting a problem or opportunity that matters to them.
D – Desire: Make them want your solution by showing the benefits or painting a picture of success.
A – Action: Tell them exactly what to do next to get started.
Here’s two simple examples of how it works:
Example 1: Accountant (Helping Small Businesses Pay Less Tax)
Attention: Are You Paying More Tax Than You Should?
Interest: Most small business owners overpay thousands in taxes—money that could stay in your pocket. The tax code is complex, and the ATO won’t remind you about deductions you’re missing.
Desire: Imagine reinvesting that extra cash back into your business, taking an extra holiday, or just having peace of mind knowing you’re 100% compliant without overpaying.
Action: Book a free tax-saving audit today. If we can’t find a way to save you money, you don’t pay a cent.
Example 2: Builder (Helping Homeowners Build Custom Homes)
Attention: Thinking About Building Your Dream Home?
Interest: Most builders promise the world but leave you with cost blowouts, delays, and stress. We take a different approach. Fixed pricing, clear timelines, and a home designed around your lifestyle.
Desire: Picture moving into a home where every detail fits your vision, with no nasty surprises along the way. That’s what we deliver.
Action: Schedule a free consultation today, and let’s map out your perfect home. On time, on budget and stress-free.
It’s so simple and easy to apply for any business.
In fact, if you write out yours you have a really simple marketing plan in your hands.
I encourage you to create yours right now.
If you do, you can use it to improve every aspect of your marketing fast.
And if you’re going to be marketing anyway. Why not make it as effective as you can?