Your first marketing idea is rarely your best idea.
You think it is though.
And fair enough you came up with it right?
Wrong.
You need to come up with lots of marketing ideas.
If you want one great one, come up with 50 ideas. Or 100.
The deeper you go, the more gold you find.
But then you need to choose one.
The one that resonates with you.
The one the market will love.
But there’s still one more key thing to do.
Distil it down.
What is the idea in its simplest and most powerful form?
A classic example is the iPod.
There were so many things you could say about a portable music player.
But Apple chose 1,000 songs in your pocket.
That’s an idea that has been distilled down.
They did the thinking and reaped the rewards.
So, what’s your next big marketing idea?
Start your list and get to work.
You are one big marketing idea from dominating your industry and getting ALL the best customers.