This famous tagline was created in 1957.
‘Have a Break. Have a Kit Kat’
And it’s still running. Why?
It sticks.
That’s why.
It’s also a great idea.
Associating a break with a Kit Kat.
Actually slightly evil. But respect to the creator.
Great marketing ideas stick.
Great language makes them stick.
Study the structure of it.
It uses repetition. Have a… twice.
Simple stuff but it works with our brains.
So does alliteration.
So does rhyme and many other methods.
I call it brain branding.
It’s my favourite thing to do.
I want you to ask yourself this week.
What can I do to make my message a brain brand?
If you get stuck for ideas reach out and I’ll help you.