I know it’s scary to run marketing that is bold.
But what’s scarier is being ignored.
And that’s what you get when you run boring marketing.
People tune out.
I’ve heard this before.
That’s if they even noticed it to begin with.
People think boring is safe.
But having your marketing ignored is dangerous to the health of your business.
Big companies can get away with it.
But they didn’t get big running boring marketing originally.
Set yourself a goal.
Be the most interesting marketer in your category.
Say interesting things, in interesting ways.
Keep doing it.
Keep adapting.
Never settle for OK.
Your business deserves triumphant ‘effing’ marketing.
But whether you get it or not is on you.